There was a time not too long ago where you could do exceptionally well online by being extra good at just one thing. I know, because that’s exactly what I did for many years. I was positively brilliant at SEO and was making more than enough money to sit on a beach in the Philippines, drink beer all day and not concern myself too much with having to work in the real world. That all fell apart in February, 2012 when Google changed their algorithm and overnight, literally wiped out my entire business. I was a one trick pony – and I was screwed.
There are still plenty of one trick ponies who like living in the glory days of the not too distant past. SEO consultants, social media managers, copywriters, pay per click advertising specialists – one trick ponies who’ve never moved on to embrace the new normal of internet based marketing. They’re still out there – and they’re still calling businesses every day of the week selling false hope to people who don’t know any better. Maybe you’ve been a victim of one or more of these people? Don’t be too angry at them. They really don’t know any better than the people they are "helping".
The myriad things you can do online are just individual tactics that you might employ to generate leads and make sales for your business. One thing is for certain - no one tactic like SEO, or posting videos on YouTube holds all of the answers. Any person who tries to convince you that AdWords, or content marketing, or any other stand-alone tactic is all that you need for online success is either a liar or a fool. Probably both.
Let’s be clear – the days when one stand-alone tactic was all that you required for online success are well and truly over – and they’re never coming back.
The online landscape of today is overwhelming. One person can no longer come close to knowing it all. Online marketing success now requires very diverse skill sets. You need a professional marketing manager, graphic designers, copywriters, programmers, social media managers, SEO strategists, pay per click specialists and web developers - just to name a few. A well developed strategy coupled with strong tactical implementation now offers your only real hope of online marketing success. Welcome to the new normal.
intelligent marketing that www.works! ®
If you’re tired of listening to pleasant sounding bullshit from one trick ponies, it’s time to speak with me. I’ll explain why you should quit executing stand-alone tactics immediately and will introduce you to predictable, ROI focused strategies that will help you to target and acquire the profitable type of clients that your business needs and wants.
Click on the big orange button and book a 30 minute call with me, for free. Hit me with your most challenging marketing problem and learn for yourself why I'm called the Intelligent Marketing Sensei. There's no obligation to do anything and I promise you'll walk away with some actionable information - stuff you can use in your business immediately to help your marketing along. Click the big orange button now and let’s make a date. You've got nothing to lose.