e-marketing does not operate like most other digital marketing agencies. Whilst the company does offer some standalone services such as website development, branding and logo design, our core business is providing and managing end-to-end digital marketing solutions for businesses with a fairly lengthy sales cycle and a digital marketing budget of $40,000 per annum, or greater.
Our primary service offering is our e-marketing Manager program. The e-marketing Manager program provides your business with a dedicated marketing manager, plus their entire team of digital marketing professionals for a specified number of hours each month. Often, this works out to be significantly less than the cost of hiring just one part-time employee – but with the primary benefit of being able to draw upon and utilise a wide variety of skill sets – not just the more limited skill set offered by a single employee.
e-marketing Managers have their own team of graphic designers, programmers, web developers, copywriters, search engine optimisation specialists, PPC (paid search) experts and social media managers, plus people from a wide variety of other digital marketing disciplines under their supervision. The job of your e-marketing Manager is to implement your digital marketing plan by drawing upon all of the available skill sets at their disposal. Your business gets a well-coordinated team effort to drive your marketing, with a single point of contact for you and regular, ROI focused reporting.
You can learn more about our e-marketing Manager program on our FAQ page.
How we work with clients
Typically, we conduct a number of “get to know you” meetings. The purpose of those meetings is for us to discover how committed the key players within the business are to working towards transformation with their digital marketing – and to gauge any resistance to change. These meetings also provide prospective clients with an opportunity to ask questions of us and form a view about whether or not they believe e-marketing might be a good fit for their business. We do not work with clients that we believe will not be a good fit for us.
Once we have agreed to work with a client there is a clearly defined process that we follow. Following this process is non-negotiable.
Our marketing audit questionnaire is completed by clients, online. It is a 12-page questionnaire that digs deep on marketing related issues. Whilst the audit touches on all aspects of the marketing process the primary focus of the audit is on digital marketing.
Marketing Audit Report
The Marketing Audit Report is provided after we have reviewed the answers provided in the Marketing Audit. The report is centered around The Intelligent Marketing Puzzle, which is a proprietary seven-step process developed by Tony Gavin.
A Marketing Plan is developed in conjunction with business owners. The plan is also centered around The Intelligent Marketing Puzzle and outlines a detailed marketing strategy, together with tactics, implementation guidelines, monitoring and reporting processes.
Clients are assigned an e-marketing Manager. The role of the e-marketing Manager is to implement and manage the Marketing Plan. They achieve this by drawing on the resources of VisiSearch and assigning tasks to the professionals on their team who know how to implement.
The e-marketing Manager is responsible for reporting to the client at regular intervals. This is via formal monthly reporting, as well as more informal contact via Skype and email. Think of an e-marketing Manager as the head of your digital marketing department.
Review meetings are held at regular intervals. These involve the client and any staff members actively engaged in the marketing process, the e-marketing Manager and the client account manager. Reviews are used to discuss results and change trajectory with the marketing plan, as required.
All Service Agreements with Australian clients are with our Hong Kong registered company, VisiSearch International Limited. VisiSearch does not provide any services within Australia or its territories. The company is therefore neither required nor entitled to be registered for GST. This means that invoices issued to clients do not have any provision for GST or any other Australian taxes.
Fulfillment is based in Manila, Philippines. Communication is via email, Skype or by telephoning our Australian numbers. Calls to us are charged at Australian rates. Several times per year representatives of the company (including Tony Gavin) visit Australia to meet with key clients and prospective new clients.