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Liquid Snow Tours is one of Australia's largest and most successful international ski tour operators. The company conducts packaged ski tours to Japan, New Zealand, South America and Canada, as well as owning and operating ski resorts in Japan.

Objectives

Replace an ageing Drupal website with a new website incorporating a fully functioning directory of their tour packages, travel, accommodation and other holiday options. Integrate the website with Trip Advisor, as well as a third party booking system that enables visitors to book travel, accommodation and other holiday related services online. Integrate a content management system which allows staff to make simple changes to content, images, pricing, etc. At the same time retain organic search rankings on Google Australia for a variety of valuable keyword sets, whilst transitioning to a new domain name.

Outcomes

The website was in development for just over 12 months before finally being launched in August, 2016. The website was built on the Joomla! content management framework and incorporates a variety of commercial extensions interfaced with a large amount of custom code. All objectives of the redevelopment were met or exceeded, with the site now displaying dramatic increases in its visibility on Google in Australia and elsewhere.

Marketing Automation

The Liquid Snow Tours website has been fully integrated with the Mautic marketing automation platform.

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Google Ranks ↑

 

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Stunning Photos

 

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Slopes Skied

 

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Rooms Booked

 

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