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Scrapbooking Coach is one of the world's most heavily trafficked websites for scrapbooking enthusiasts. The website provides free and paid information, training, support and services for scrapbookers worldwide.

Objectives

Develop and implement a new, animated template for a large WordPress website, which uses Optimizely and a number of custom designed plugins, without disturbing the day to day operations of the website. Retain and/or improve existing organic search rankings on Google for a variety of high value keyword sets.

Outcomes

We developed a new template for the website, which worked perfectly in a test environment. When the template was deployed on the live website, the entire site crashed. This was caused by a vast number of conflicts due to poor coding in the custom plugins. The site was immediately rolled back, followed by months of work to resolve coding issues, as the original developer of the plugin could not be located. The organic rankings of the site were retained, and improved immediately upon launch of the new site. The testimonial below is what Dan Lyons, the owner of the website, had to say about his experience with us.

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Google Ranks ↑

 

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Flowers Cut

 

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Pages Pasted

 

9792

Memories Saved

 

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