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Worrells Insolvency + Forensic Accountants is a medium sized insolvency firm with 17 offices spread across Australia.

Objectives

Develop a lead bride for visitors to the firms website and other landing pages, then create a pay per click advertising campaign using the lead bribe to drive traffic and generate inquiry. Automate lead followup processes with a series of emails set up on an autoresponder in order to nurture prospective clients.

Outcomes

We authored a lead bribe in conjunction with the firm and created a series of standalone landing pages to capture leads. Traffic was driven to the landing pages via Google AdWords, and in some cases achieved conversion rates higher than 50%. Worrells successfully generated leads from the campaigns that we developed.

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