e-marketing News

5 Reasons Why Mautic is Not Suitable for Most Businesses
I know that many people follow my posts on Mautic. According to Influencer World, I am currently ranked 16th in[...]
Mautic | How to Switch to the https:// Protocol (SSL Certificate)
Yesterday, I switched my primary website over to the https:// (secure) protocol. This article is not about how to purchase[...]
The Hidden Cost of Marketing – Non-Working Spend | e-marketing
I came across an extraordinary report last week. Produced by global marketing platform provider Percolate, the report focuses on the[...]
Fiscal Purgatory – where foreign exchange becomes purified
Our company transfers money internationally at least twice per month. Ten minutes after I’ve initiated the transfer that money is[...]
Partnering on web-based business ventures? Why I (almost) always say no.
My first investment in a web-based venture was back in 1999/2000. A friend and I invested over $600,000 of our[...]
Mautic – More Full of Bugs Than a Bait & Tackle Shop
Let me start this post by saying that I love Mautic. I hate Mautic too. For those who don’t know,[...]
Large Mautic Campaigns – Workaround for 100 Actions / Decisions Limit
This post is for people experiencing difficulty with building larger campaigns (more than 100 decisions / actions) with Mautic. The[...]
Sponsored Home Service Ads. Is Google About to Make a Wrong Turn?
Before Google there were a heap of search engines. Those who’ve been using the internet for a long time will[...]
Google to Divide its Index, with Mobile Set to Become the Primary Index
In what can only be described as HUGE news, Google has today announced that they will be splitting their index[...]
Is Your Password Hack-Proof [Video]
Some people don’t make money because they are dickheads
I recently had cause to sack a client. That’s not exactly a new thing for me, but it’s not something[...]
How to hack a website in 10 seconds
This video was produced by my friend and super-geek icon, Nathan Hague. The message is clear. If you store your[...]
Zoho CRM | How to Cancel Your Subscription & Close Your Account
Last year my company trialled a variety of CRM’s and project management systems. Zoho was amongst them. Initially, I was[...]
R.I.P Google + | Welcome Ministry of Truth
It will come as no surprise to anyone involved with social media that Google+ looks set to R.I.P. Introduced in[...]
Mobile Friendly Websites to Rank Better on Google | Official
Yesterday (26th February, 2015) Google announced something that everyone in the informed seo community has been expecting for a long[...]
Social Media Bubbles: Why The World Is Not Like What You Think
I only began using social media actively in December, 2012. Prior to that, I’d been a knuckle dragger and resisted[...]
Electronic Graffiti & Australia’s Prime Minister | How Social Media Bites!
Australia’s current Prime Minister, Tony Abbott, is not a popular man. Abbott swept into power in 2013, on the back[...]
Social Signals & Your Authority on Google
I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media[...]
Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!
Let me start by saying that I love Facebook. I live in Asia. Most of my family lives in Australia.[...]
How to embed and display a PDF on your website
Let me start this post by saying that I’m not a geek. I’m a highly experienced Joomla! user, who has[...]
Social Media – So Much More than Pictures of Dogs
I have a super-cute Cocker Spaniel puppy named Tyrion. Just yesterday, my lovely lady took a photograph of him wearing[...]
How To Register An Australian Trademark | A Step-by-Step Guide
Once in a while I have discussions with business people about the value of registered Trademarks. Whilst most business owners[...]
Be Nice To Customers, or Social Media Might Bite You! Intelligent Digital Marketing
Just a few days ago the image to the right popped up on my Facebook feed. It was posted by[...]
Develop your Strategy, Choose your Tactics – Execute like Hell (Part 4 of 4)
In Part 1 of this series we took a quick look at your business vision, and determining your value proposition.[...]
Develop your Strategy, Choose your Tactics – Execute like Hell (Part 3 of 4)
In Part 1 of this series we took a quick look at your business vision, and determining your value proposition.[...]
Develop your Strategy, Choose your Tactics – Execute like Hell (Part 2 of 4)
In part one of this blog series we took a quick look at vision, and a more in depth look[...]
Develop your Strategy, Choose your Tactics – Execute like Hell (Part 1 of 4)
Dwight D. Eisenhower “In preparing for battle I have always found that plans are useless, but planning is indispensable.” The[...]
The Best Thank You Email I’ve Ever Seen
My daughter got this awesome thank you note yesterday, after purchasing on eBay. It’s just way too good not to[...]
Search Marketing for Professionals | Life in a Changing Landscape
There was a time when my company completely dominated organic search results on Google Australia with its directories for accountants,[...]
Professionals Marketing to Professionals – Check Your Lens for Focus
I belong to a number of forums for professional marketers. Members use these forums to exchange information and ideas. Recently,[...]
Outsourcing to the Philippines | Change your Expectations
Outsourcing to the Philippines At one time a few years back, I had a reasonably large staff of outsourced workers,[...]