Frequently Asked Questions
This FAQ page provides information about the products and services provided by e-marketing. If you need help with a technical issue, you might wish to visit our Help Pages.
What is an e-marketing Manager?
A: Our e-marketing Manager program is designed to provide business owners with the resources of an entire digital marketing team, for less than the cost of one part time employee.
What does an e-marketing Manager do?
A: e-marketing Managers are people with a diverse understanding of the digital marketing landscape. Their job is to manage your Digital Marketing Plan, by assigning people with the necessary skill sets to implement your plan. Think of them as heading up your own team of skilled marketing professionals.
How much do e-marketing Managers cost?
A: e-marketing Manager packages start at $1,489 monthly, which includes 40 “expert hours” per month.
What is an “expert hour”?
A: An expert hour is a unit of time, measured in minimum 15 minute increments. Your e-marketing Manager accounts for the time they are working for you in expert hours, as do their team. You are provided with a reconciliation of expert hours consumed each month.
What if I need more expert hours?
A: You can choose from a variety of e-marketing manager packages, ranging for 40 hours monthly to full time resources providing 160 hours a month. Excess hours are billed at a flat hourly rate. That rate depends upon the e-marketing Manager package you choose.
What if I don’t use all of my expert hours?
A: We’ll roll over all unused expert hours for up to three months, but you must use them within 90 days.
How do I communicate with my e-marketing Manager?
A: You are able to contact your e-marketing Manager directly during normal business hours via email, Skype, Viber, telephone and in some circumstances through our Teamwork project management system.
How do I know what my e-marketing Manager is doing?
A: Your e-marketing Manager is required to work according to your Digital Marketing Plan. Having a Digital Marketing Plan is one of the basic requirements of using an e-marketing Manager. You also have 24/7 access to a variety of statistical information about your marketing, and will receive monthly reports.
What are the requirements for hiring an e-marketing Manager?
A: We require clients using an e-marketing Manager to undergo a Marketing Audit, and have an acceptable Digital Marketing Plan. We also impose minimum advertising spend guidelines. At the moment, we do not take on new clients with an online advertising budget of less than $40,000 per annum.
How to I hire an e-marketing Manager?
A: We do not accept new clients for the e-marketing Manager program without first meeting them, and discussing their needs. The e-marketing Manager program is not suitable for every business and we reserve the right to decline new applicants. You should call is on 1300 362 855 to set up a meeting.
Does e-marketing do graphic design?
A: Yes. Our designers have a wide variety of experience across digital and print.
Do e-marketing design logos?
A: Yes. We design logos as a standalone service and as part of our e-marketing Manager program.
How much does design work cost?
A: You will need to hire an e-marketing Manager if you want to use us for regular design jobs. One off jobs such as logo design are by quotation only.
What is Joomla!?
A: Joomla! is an open source, content management framework for developing and managing websites. Joomla! is the content management framework recommended for the vast majority of websites developed by e-marketing.
What is open source software?
A: We have a whole section on this in our FAQ’s. You should read this if you’d like to get a full understanding of the many advantages for your business of using an open source platform like Joomla!
Why does e-marketing recommend Joomla!?
A: Joomla! is far more than just a content management system (CMS). It provides an extremely robust and extensible platform for almost any kind of website. Rather than trying to be “all things to all people” e-marketing has committed heavily to the Joomla! platform, and owns a wide variety of commercial developers licenses for Joomla! extensions. This allows us to develop exceptional websites, which are affordable for the average small business.
What can Joomla! do for my business?
A: Joomla! has a bit of a sharp learning curve if you want to be able to do a lot with it yourself. If you just want to make page edits on the fly, or post the odd blog, you can learn how to do that competently in less than 30 minutes. If you can operate Microsoft Word, you’ll be able to use Joomla! at a basic level.
How much does Joomla! cost?
A: As open source software, Joomla! is free to download. Joomla! is constantly being updated by the developer community, and updates are also available for free.
Why a Marketing Audit & Marketing Plan?
A: Before we take on new clients with our e-marketing Manager program, we insist that they complete a marketing audit and complete an Online Marketing Plan. We do not take on e-marketing Manager clients unless they have completed this process.
Why can’t I just hire an e-marketing Manager?
A: The e-marketing Manager program was developed in response to the experience of having clients with unmet expectations. Undertaking an audit and completing an Online Marketing Plan sets the scene for realistic expectations for both us, and our clients.
How much does a Marketing Audit cost and what’s involved?
A: The current cost if a Marketing Audit is $1,289. The audit is completed electronically on the e-marketing website. Audit reports are prepared by our staff and are generally provided within a week of audit questions being answered.
How much does an Online Marketing Plan cost and what’s involved?
A: The current cost of us preparing an Online Marketing Plan is $4,689. The plan is prepared in consultation with you, having regard for the audit report, your stated preferences and marketing budget. The Online Marketing Plan will generally be completed within 2-4 weeks of initial audit.
What is the benefit of having an Online Marketing Plan?
A: Your e-marketing Manager is responsible for implementing your Online Marketing Plan. Whilst most business owners are sincere in their intentions with taking direct control of their marketing, few have the time or skills to do that. Having a clear marketing plan allows your e-marketing Manager to just get on with their work, with little or no day-to-day input from you.
Q: What is Mautic?
A: Mautic is an open source marketing automation platform. It helps businesses to plan and automate repetitive marketing tasks, and provides insight into how effective their marketing campaigns are.
Q: What does “open source” software really mean?
A: Open source software is software whose source code is available for modification or enhancement by anyone. In the case of Mautic, that use is governed by the GNU General Public License (GPL).
Q: What is the GNU General Public License (GPL)?
A: The GNU General Public License (GNU GPL or GPL) is a widely used free software license, which guarantees end users the freedom to use, study, share and modify the software.
Q: Is Mautic free?
A: Yes. Mautic is free to download and use pursuant to the GPL. You can review the current Mautic GPL at https://www.mautic.org/about/gpl/.
Q: Is e-marketing associated with Mautic?
A: No. Whilst e-marketing has people actively involved in the Mautic open source community - it is just that – an open source community. Many hundreds of developers are actively engaged in the Mautic project at any one time.
Q: Do I have to use e-marketing to get Mautic?
A: Absolutely not. e-marketing encourages the use of Mautic by as many businesses as possible. You can download Mautic for free on the e-marketing website, as well as access many helpful Mautic specific resources.
Q: Will my host support Mautic?
A: That will depend upon your host. Most modern PHP servers support LAMP, which supports Mautic. Some minor configuration of your server may be required to get the best from Mautic. You can check the requirements to run Mautic here, and check with your host.
Q: How do I get the best from Mautic?
A: Mautic is like any other software. There is a learning curve and you will have to invest time and effort in order to use Mautic effectively.
Q: Can e-marketing help me with Mautic?
A: Yes. We are in the business of helping people to get the best from Mautic. Why not contact us, and arrange an obligation free discussion about how Mautic and e-marketing might be able to help your business.
What is open source software?
A: Open-source software (OSS) is software with its source code made available under a license, where the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose. The open source software used by e-marketing has been developed in a collaborative, public manner.
Why use open source software?
A: There are many benefits to using open source software – not the least of which is the fact that it is free. Open source software that is in wide use often has a significant developer community behind it, meaning that source code is constantly being updated, and software to extend the usability of the OSS is always under development.
Why do people create open source software?
A: In many cases, people create and contribute to open source software projects for completely altruistic motives. They want to be a part of something that delivers value to themselves and the developer communities in which they participate. Others participate for the money to be made from extending the functionality of OSS.
Is open source software safe?
A: Not all open source software is created equal. The open source software used by e-marketing emanates from large and reliable developer communities. Whilst that is no absolute guarantee of software integrity, the problems tend to be minimal at most.
What open source software does e-marketing use?
A: e-marketing uses the Joomla! content management framework for the vast majority of websites that it develops. Occasionally, we use WordPress and other widely used content management systems. We also use and recommend Mautic marketing automation software. There are sections of our FAQ page dedicated to both Joomla! and Mautic.
What is Pay Per Click (PPC) advertising?
A: PPC or Pay Per Click advertising is a model that allows advertisers to display their ads online, and pay only when somebody clicks on the ad and visits their landing page. Google AdWords is an example of PPC advertising.
What is Cost Per Action (CPA) advertising?
A: CPA or Cost Per Action advertising refers to the practice of advertisers paying for a certain action, for example an impression, form submission, newsletter sign-up, etc. Ads that appear on news style websites will often be paid for on the basis of how many times the ad appears (impressions). This is an example of CPA advertising.
What is remarketing?
A: Remarketing is the practice of having your ads served to people who have already visited your web pages. Those ads appear on places like Google partner sites, and can be set up to appear on social media properties such as Facebook. These ads are very targeted, as the people they are being served to have already indicated an interest in your products or services, by visiting your web pages.
Does e-marketing manage PPC, CPA and remarketing?
A: Yes. We manage all of these kinds of adverting and more. We no longer manage this kind of advertising on a standalone basis. You will need to hire an e-marketing Manager if you would like us to take care of this type of advertising for you.
What is search engine optimisation (SEO)?
A: SEO is the science of making your web pages visible in organic search results on search engines, primarily Google.
Why use SEO?
A: The No. 1 position in Google's organic search results gets 33% of traffic, with positions No. 2 and 3 taking a combined 29%. That’s a 62% of all traffic going to the first three positions.
Can e-marketing provide SEO?
A: e-marketing has a long background in SEO and regularly obtains results which can only be described as spectacular. We no longer provide SEO as a standalone service. If you would like us to provide SEO, you will have to hire an e-marketing Manager.
What is social media management?
A: Social media management is when somebody else manages you online presence with Facebook, LinkedIn and other social networks.
Why use a social media manager?
A: Most business owners are well intentioned and mean it when they say they are going to be more active on social platforms. Unfortunately, writing blogs posts and managing pages takes time – and it never happens. A social media manager does what you’d do if you had more time.
Can e-marketing manage my social media accounts.?
A: Yes. e-marketing has considerable skill in managing accounts across dozens of social media platforms. We no longer provide social media management as a standalone service. If you want us to manage your social media presence you will have to hire an e-marketing Manager.
Does e-marketing build websites?
A: Yes. Our team have been involved in literally thousands of web developments.
What type of websites do e-marketing build?
A: We can build virtually anything. We offer three standalone packages for basic design of business websites, ecommerce websites and directory websites. We have very specific expertise with online directories.
How much do websites cost?
A: We have complete website design and hosting packages starting at just $289 per month. Custom websites are by quotation only. Please call us on 1300 362 855 to arrange a meeting where we can discuss your project.