The roots of e-marketing go back to 2004, when Tony Gavin established Web Splash Pty Ltd as a website development agency in Brisbane, Australia. In less than four years Web Splash grew to eight full time staff, servicing over 300 clients in South East Queensland. Tony exited Web Slash via trade sale in 2008, retaining the intellectual property base of the business.
Later in 2008, Tony relocated to China and continued with the development of his growing portfolio of web based business directories, for Australian professionals. In 2010 he registered VisiSearch International Limited in Hong Kong, to own and manage those directories. In the same year Tony shifted permanently to the Philippines, where the majority of the company’s staff were by then (and now are) located.
Already growing rapidly, VisSearch business directories went on to dominate organic search results on Google Australia for the next several years for accountants, auditors, bookkeepers and lawyers. In 2012 changes implemented by Google to their search algorithm made the directories commercially unviable. They were closed down during the course of 2013 and VisiSearch temporarily exited the Australian directory space.
Today, VisiSearch owns and manages the Philippines’ most organically dominant legal services directory, Attorneys of the Philippines. In May 2017 the company re-entered the Australian digital directory space with its e-search.com.au business directory, which already boasts in excess of 1.2 million Australian business listings.
Since 2010 VisiSearch has offered an increasingly diverse range of digital marketing services, primarily to wholesale clients in Australia and South East Asia. The company also has clients in the United States and Europe. In the second half of 2016 VisiSearch ceased offering wholesale services and commenced marketing to retail customers in Australia, under the e-marketing brand.
e-marketing does not operate like most other digital marketing agencies. Whilst the company does offer some standalone services such as website development, branding and logo design, our core business is providing and managing end-to-end digital marketing solutions for businesses with a digital marketing budget of $40,000 per annum, or greater.
Our primary service offering is our e-marketing Manager program. The e-marketing Manager program provides your business with a dedicated marketing manager, plus their entire team of digital marketing professionals for a specified number of hours each month. Often, this works out to be significantly less than the cost of hiring just one part-time employee – but with the primary benefit of being able to draw upon and utilise a wide variety of skill sets – not just the more limited skill set offered by a single person.
e-marketing Managers have their own team of graphic designers, programmers, web developers, copywriters, search engine optimisation specialists, PPC (paid search) experts and social media managers, plus people from a wide variety of other digital marketing disciplines under their supervision. The job of your e-marketing Manager is to implement your digital marketing plan by drawing upon all of the available skill sets at their disposal. Your business gets a well-coordinated team effort to drive your marketing, with a single point of contact for you and regular, ROI focused reporting.
Typically, we conduct a number of “get to know you” meetings. The purpose of those meetings is for us to discover how committed the key players within the business are to working towards transformation with their digital marketing – and to gauge any resistance to change. These meetings also provide prospective clients with an opportunity to ask questions of us and form a view about whether or not they believe e-marketing might be a good fit for their business. We do not work with clients that we believe will not be a good fit for us. Once we have agreed to work with a client on the e-marketing Manager program there is a clearly defined process that we follow. Following this process is non-negotiable.
Our marketing audit questionnaire is completed by clients, online. It is a 12-page questionnaire that digs deep on marketing related issues. Whilst the audit touches on all aspects of the marketing process the primary focus of the audit is on digital marketing.
The Marketing Audit Report is provided after we have reviewed the answers provided in the Marketing Audit. The report is centred around The Intelligent Marketing Puzzle, which is a proprietary seven-step process developed by Tony Gavin.
A Marketing Plan is then developed in conjunction with business owners. The plan is also centred around The Intelligent Marketing Puzzle and outlines a detailed marketing strategy, together with clearly defined tactics, implementation guidelines, monitoring and reporting processes.
Clients are assigned an e-marketing Manager. The role of the e-marketing Manager is to implement and manage the Marketing Plan. They achieve this by drawing on the resources of VisiSearch and assigning tasks to the professionals on their team who know how to implement.
The e-marketing Manager is responsible for reporting to the client at regular intervals. This is via 24/7 access to out Client Reports portal, formal monthly reporting, and more informal contact via Skype and email. Think of an e-marketing Manager as the head of your own digital marketing department.
Review meetings are held at regular intervals. These involve the client and any staff members actively engaged in the marketing process, the e-marketing Manager and the client account manager or Partner. Reviews are used to discuss results and change trajectory with the marketing plan, as required.
All Service Agreements with Australian clients are with our Hong Kong registered company, VisiSearch International Limited. VisiSearch does not provide any services within Australia or its territories. The company is therefore neither required nor entitled to be registered for GST. This means that invoices issued to clients do not have any provision for GST or any other Australian taxes.
Fulfilment is based in Manila, Philippines. Communication is via email, Skype or by telephoning our Australian numbers. Direct calls to us are charged at Australian rates. Several times per year representatives of the company (including Tony Gavin) visit Australia to meet with Partners, key clients and prospective new clients. We also have local Partners on the ground.