Attorneys of the Philippines

Attorneys of the Philippines

Attorneys of the Philippines is the Philippines largest and most organically visible online directory of attorneys and law firms.

Objectives

Develop an economically viable, organically visible, online directory of Philippines based attorneys. That included branding, copywriting, custom coding, data harvesting, provision of e-marketing Managers, logo design, marketing audit, creation of a marketing plan, Mautic setup and implementation, including creation of a custom plugin to pass data between the online directory and Mautic, pay per click management, search engine optimisation, social media management and website development.

Outcomes

Attorneys of the Philippines was launched in June, 2015 utilising the Joomla! content management framework. Since that time the website has gained vast traction on Google Philippines and now has thousands of pages of its content indexed. The site holds down top three organic rankings for hundreds of sought after keyword sets. Over 200 articles have been published on the Attorneys of the Philippines blog since the site was launched, with significant sharing across a number of social media platforms. The brand has particularly caught on with Facebook users where it now has a footprint more than four times the size of Integrated Bar of the Philippines, the Philippines peak law body.

Marketing Automation

The Attorneys of the Philippines website has been fully integrated with Mautic, including development of a custom module that allows data to flow up and down the line between Mautic and the attorneys Directory. This integration has turned the Attorneys of the Philippines website into an exceptionally powerful marketing tool. It is presently being rolled out across the Philippines as a membership-based, lawyer marketing platform.

About the Author Tony Gavin

Qualified accountant, serial entrepreneur, web developer, digital marketing guerrilla and Mautic marketing automation evangelist. Tony hates almost everyone except for pathetic nerd boys and geek gals just like him, but loves his computer, and enjoys ranting incoherently into cyberspace. He also loves German wheat beer, his three poodles Weasley, Khaleesi and Rebel, and his infinitely patient lady love, Mitzi. When he's not flitting between his home in Manila, Philippines and his family and clients in Australia and elsewhere, Tony occasionally takes the time to do some actual work, and comes up with totally intelligent marketing ideas that www.work! You should contact Tony if your marketing sucks, or even if it doesn't. Chances are he'll want to make it better. Just because he can.

mautic is open source marketing automation