Brisbane Bookkeepers

Brisbane Bookkeepers

Brisbane Bookkeepers is a long established and successful bookkeeping firm based in Queensland

Objectives

Redevelop an existing website with a small amount of visibility in Google organic search results, including development of a new logo, new website copy, creation of value proposition and compelling calls to action. Maintain existing visibility in search results whilst proceeding to provide the website with ultra-visibility on Google Australia organic search. Establish authority on social media via blogging, and distributing blog posts across various social media platforms. Increase inbound leads.

Outcomes

The revised Brisbane Bookkeepers website was launched in October, 2014 using a Joomla! CMS. The site was updated again in September, 2015. Over the first six months after launch, the new website experienced consistent increases in rankings on Google Australia. The website then started to experience and explosion in organic rankings, and presently enjoys a total of 23 monitored keyword sets holding down top three rankings in Google search. This includes short tail keywords such as "bookkeepers" and "bookkeeping". The company ranks for dozens of other keyword sets. The company now enjoys a consistent flow of leads from Google organic search results.

About the Author Tony Gavin

Qualified accountant, serial entrepreneur, web developer, digital marketing guerrilla and Mautic marketing automation evangelist. Tony hates almost everyone except for pathetic nerd boys and geek gals just like him, but loves his computer, and enjoys ranting incoherently into cyberspace. He also loves German wheat beer, his three poodles Weasley, Khaleesi and Rebel, and his infinitely patient lady love, Mitzi. When he's not flitting between his home in Manila, Philippines and his family and clients in Australia and elsewhere, Tony occasionally takes the time to do some actual work, and comes up with totally intelligent marketing ideas that www.work! You should contact Tony if your marketing sucks, or even if it doesn't. Chances are he'll want to make it better. Just because he can.