Ladyandaman Cruises

Ladyandaman Cruises

Ladyandaman Cruises is a well established Phuket, Thailand based charter boat operator. They offer day cruises for tourists on the Andaman Sea, as well as exclusive, short and long term charters for affluent clients from around the world.

Objectives

Redevelop an existing Joomla! 1.5 website, which e-marketing had originally built for the client in 2011. Integrate an online booking platform into the website which can be used by the public to book day cruises, along with extensive back-end functionality for for local tour operators with group bookings and one-off charters. The project incorporated branding and logo design, copywriting, significant custom coding and Joomla! website development.

Outcomes

The new website was launched with great success in early 2016. As a result of the new website, Ladyandaman Cruises experienced an exponential increase in tour operator bookings - which was their highest priority objective. Lead capture from all target markets has also improved dramatically as a result of the redesign which created a far better user experience than previously.

About the Author Tony Gavin

Qualified accountant, serial entrepreneur, web developer, digital marketing guerrilla and Mautic marketing automation evangelist. Tony hates almost everyone except for pathetic nerd boys and geek gals just like him, but loves his computer, and enjoys ranting incoherently into cyberspace. He also loves German wheat beer, his three poodles Weasley, Khaleesi and Rebel, and his infinitely patient lady love, Mitzi. When he's not flitting between his home in Manila, Philippines and his family and clients in Australia and elsewhere, Tony occasionally takes the time to do some actual work, and comes up with totally intelligent marketing ideas that www.work! You should contact Tony if your marketing sucks, or even if it doesn't. Chances are he'll want to make it better. Just because he can.