Liquid Snow Tours

Liquid Snow Tours

Liquid Snow Tours is one of Australia's largest and most successful international ski tour operators. The company conducts packaged ski tours to Japan, New Zealand, South America and Canada, as well as owning and operating ski resorts in Japan.

Objectives

Replace an ageing Drupal website with a new website incorporating a fully functioning directory of the company's tour packages, travel, accommodation and other holiday options. Integrate the website with Trip Advisor, as well as the ResLogic booking platform, which enables visitors to book travel, accommodation and other holiday related services in real time. Integrate a content management system which allows staff to make simple changes to content, images, pricing, etc. At the same time retain organic search rankings on Google Australia for a variety of valuable keyword sets, whilst transitioning to a new domain name.

Outcomes

The website was in development for just over 12 months before finally being launched in August, 2016. The website was built on the Joomla! content management framework and incorporates a wide variety of commercial extensions interfaced with a large amount of custom code. All objectives of the redevelopment were met or exceeded, with the site now displaying dramatic increases in its visibility on Google in Australia and elsewhere.

About the Author Tony Gavin

Qualified accountant, serial entrepreneur, web developer, digital marketing guerrilla and Mautic marketing automation evangelist. Tony hates almost everyone except for pathetic nerd boys and geek gals just like him, but loves his computer, and enjoys ranting incoherently into cyberspace. He also loves German wheat beer, his three poodles Weasley, Khaleesi and Rebel, and his infinitely patient lady love, Mitzi. When he's not flitting between his home in Manila, Philippines and his family and clients in Australia and elsewhere, Tony occasionally takes the time to do some actual work, and comes up with totally intelligent marketing ideas that www.work! You should contact Tony if your marketing sucks, or even if it doesn't. Chances are he'll want to make it better. Just because he can.