McStan Constructions

McStan Construction

McStan Constructions is an Ireland based firm of commercial interior fit-out and refurbishment specialists.

Objectives

Redesign an existing WordPress based website whilst retaining established organic search rankings on Google Ireland. In particular, the redevelopment focused on improving both the appearance and usability of their image galleries which contain photos of completed fit-outs and refurbishments. Whilst outside the project scope, we also assisted with clarifying the company's core value proposition and improving site user experience.

Outcomes

The new McStan website was wrapped up towards the end of 2016. The site retained and in some cases improved its organic search rankings on Google Ireland. It's worthy of note that this redesign project was completed using the existing template of the website, whilst the site was in use on a daily basis.

About the Author Tony Gavin

Qualified accountant, serial entrepreneur, web developer, digital marketing guerrilla and Mautic marketing automation evangelist. Tony hates almost everyone except for pathetic nerd boys and geek gals just like him, but loves his computer, and enjoys ranting incoherently into cyberspace. He also loves German wheat beer, his three poodles Weasley, Khaleesi and Rebel, and his infinitely patient lady love, Mitzi. When he's not flitting between his home in Manila, Philippines and his family and clients in Australia and elsewhere, Tony occasionally takes the time to do some actual work, and comes up with totally intelligent marketing ideas that www.work! You should contact Tony if your marketing sucks, or even if it doesn't. Chances are he'll want to make it better. Just because he can.

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